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This roundtable explores building a robust partner ecosystem team, addressing challenges from hiring to aligning company strategy. Drawing on personal experiences at Marketo and other organizations, the presenter offers tips on inclusive interviewing, gaining departmental support, organizational structure, and the unconventional practice of ‘hiring one’s replacement’, supported by real-life success stories.

Emir Elliott-Lindo shares his insights and experiences in the field of partnerships. He emphasizes the importance of building relationships, trust, and credibility in partnerships. Emir also discusses the significance of cross-pollination and strategic relationships in driving success. He highlights the non-negotiables and institutional beliefs that lead to successful partnerships, including treating everyone well and delivering on commitments

Stephen Ceplenski discusses How Marketo Designed Program Structure. Today's guest is Stephen Ceplenski who designed and managed Marketo's Partner Program structures and tiers. He also worked on amorphous metals used in spaceflight. Whoah.